About Us
Our Story
Welcome to Detsa modaa a platform born out of legacy, resilience, and a deep connection to culture and tradition.
Welcome to Detsa modaa a platform born out of legacy, resilience, and a deep connection to culture and tradition. My name is Heaven and this business is more than just a brand—it’s the continuation of a story that began decades ago with my late mother, a visionary entrepreneur who defied the odds and left behind a legacy I am proud to carry forward. My Journey Born in Saudi Arabia during a time of turmoil in the late 1980s, I was sent to Europe as a young child. Tragically, my mother passed away during the Eritrean War of Independence, drowning in the Red Sea while seeking safety and opportunity for her family. At a young age, I was adopted by my father’s family and raised in Germany, in a household deeply influenced by Eritrean culture. Growing up, I didn’t have the chance to fully embrace my roots or enjoy my homeland due to the divisions that tore East Africa apart. My mother’s sacrifices and resilience, as well as my own journey of survival, have shaped me into who I am today. While many parents sent their children abroad to protect them, we, as a generation, have been left to rebuild our identities, reconnect with our heritage, and share the untold stories of our struggles and triumphs. Inspiration and Faith My grandmother and family instilled in me the values of resilience, faith, and perseverance. Growing up without my biological family close by, I often felt the need to write my own story and protect myself in an unfamiliar environment.
My experiences shaped me into someone who firmly believes that no matter how complicated life gets, faith can be the foundation for achieving the impossible. My story and testimony are proof that with determination, anything is achievable. Today, I use my journey to inspire and represent those who, like me, have faced adversity and dreamed of a brighter future. Building a Legacy This business was born out of my love for Africa and my determination to help it grow. Despite being far from home for much of my life, I have always felt deeply connected to my Eritrean and Tigrayan heritage. Returning to
Returning to Africa as an adult, I saw firsthand the immense potential and rich resources the continent has to offer. My goal is to showcase these resources, build opportunities, and empower the next generation to create a brighter future. At Desta Moda, I aim to continue the legacy of my mother and grandfather, who were freedom fighters and entrepreneurs in their own right. They believed in the strength of their people and the importance of helping others. This business stands for resilience and is dedicated to all the mothers who lost their lives in the struggle for independence, the freedom fighters who endured, and the families who silently suffered but kept moving forward.
Our Mission
At Desta Moda, we handpick cotton directly from East Africa, particularly from Eritrea and Ethiopia, ensuring that each product reflects the craftsmanship, culture, and resilience of our people. Our products are not just handmade; they are rooted in tradition and represent the hard work of small communities. By promoting sustainable practices and fair trade, we aim to support local farmers and artisans while introducing the world to the richness of African heritage. Giving Back Every purchase from Desta Moda contributes to education, food security, and economic empowerment in East Africa. We are committed to building a platform that connects African culture to the global market while uplifting the communities that make it all possible.
By investing in our products, you are investing in the future of a region that has endured immense challenges yet continues to rise with strength and resilience. A Vision for the Future I believe this is a time for Africa to shine. With a focus on showcasing its resources and empowering its people, we can build a future filled with possibilities. Unity, faith, and hard work are at the heart of everything we do, and I am honored to lead this mission of growth and hope.
Thank you for supporting Desta Moda and being part of this incredible journey. Together, we can honor our past, embrace our present, and build a brighter future for generations to come.
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